About Us

Our approach
Evidence is at the heart of our product development. We conduct comprehensive literature reviews, separating the well-supported ingredients from unsubstantiated trends. Eidos creates products that don't only contain the most effective and scientifically validated active ingredients, but we simultaneously create formulas that promote skin health, avoid common irritants, and supports the skin's barrier function.

Designed by clinicial scientists
Our experts at Eidos Labs study skin biology, cellular aging, molecular damage pathways, and materials science with an emphasis on skin health to create products that are able to bring us closer to ideal skin.

Formulated with a purpose
We think about the needs of your skin before the whims of the market. If we can't substantially improve on a category, or a category is trendy but not beneficial for your skin, we won't make it.

Eidos is an ideal form, the essence of a thing. A perfect circle or an exact square can only exist as an idea. In nature, forms can only approximate their eidos; but beauty emerges in that approximation. Like a precisely drawn circle, beautiful skin isn't flawless; it is healthy, well-cared-for, and individual. At Eidos Labs we carefully formulate evidence-based products, without compromise, to create truly beautiful skin.

Sincerely,

Carter Gottlieb
Founder, formulator